Post by account_disabled on Mar 11, 2024 9:55:27 GMT
Irom today Instagram extends its advertising offer to 30 countries, including Italy. This means that in our feed, made up of images produced by those we have decided to follow, we will also start to see photos and videos sponsored by brands (initially Audi, Carrera, Chupa Chups, Deejay TV, Ford, illycaffè, Mercedes-Benz, Samsung, Sky, Toyota, Warner Bros. Entertainment, yoox.com). For companies this is a huge opportunity for visibility towards a community of over 8.3 million Italians (my estimate based on various sources). Three formats available: – Video Ads: videos of a maximum of 30 seconds, also in panoramic format – Image Ads: no longer just square photos – Carousel Ads: a carousel of four images that can be browsed in sequence . Competition is the section that allows you to compare the performance of your profile with that of competitors in your sector. A convenient "Engagement Map" shows the positioning of profiles according to three metrics: followers, engagement and published content. The "Ranking" area reveals the ranking of profiles by engagement, followers, new followers, posts and unique authors, while the "Trend" area highlights their variations over time. Furthermore, the "Top Performers" table.
Each advertising unit can become a " direct Canada Phone Number response ad " through a "call to action" button which can have two alternative functions: – invite you to visit a site to complete a certain activity (download material, request information, buy, book, sign up) – have an application installed. Instagram also announced a premium product called “Marquee” that can accelerate the visibility of a message in a short amount of time (ideal for live events, movie premieres and TV shows). At this stage, companies will have to contact local Instagram representatives to purchase spaces or certified partners such as ADTZ , but in the future they will also be able to use the Facebook editor in self-service mode. As users, we hope that advertisers produce quality, well-targeted content and that Instagram manages to maintain a balanced ratio between sponsored and non-sponsored posts. in addition to the aforementioned metrics, also highlights the amount of engagement, divided by likes and comments, with the relative deviations over the period. Posts is the section that shows the most successful contents (photos and videos) of one or more profiles, and allows you to sort them by engagement, likes, comments, date and hashtag. In this way it is possible to peek at the "content marketing" strategies of other companies and get inspiration for your own. . If you want to know more contact me or request a demo .
The growth in Italy combined with the imminent arrival of advertising are sufficient reasons to force companies to start seriously evaluating Instagram in their communication strategy. Obviously it cannot ignore a measurement activity , aimed at understanding the progress made and the moves of competitors. Thus, at Blogmeter, we have developed "Instagram Analytics", a new module of " Social Analytics ", our performance analysis suite on Facebook and Twitter. Below is an overview of the tool which shows data updated in real time in order to promptly understand the effectiveness of the contents. Overview is the section that summarizes the most relevant information on a single profile. The trend area shows various graphs comparing various metrics: follower/engagement ratio, post/engagement, post/like, post/comments, post/follower. The other areas highlight the hashtags that produced the greatest engagement, the most active commentators, the most appreciated contents and those that worked the least.
Each advertising unit can become a " direct Canada Phone Number response ad " through a "call to action" button which can have two alternative functions: – invite you to visit a site to complete a certain activity (download material, request information, buy, book, sign up) – have an application installed. Instagram also announced a premium product called “Marquee” that can accelerate the visibility of a message in a short amount of time (ideal for live events, movie premieres and TV shows). At this stage, companies will have to contact local Instagram representatives to purchase spaces or certified partners such as ADTZ , but in the future they will also be able to use the Facebook editor in self-service mode. As users, we hope that advertisers produce quality, well-targeted content and that Instagram manages to maintain a balanced ratio between sponsored and non-sponsored posts. in addition to the aforementioned metrics, also highlights the amount of engagement, divided by likes and comments, with the relative deviations over the period. Posts is the section that shows the most successful contents (photos and videos) of one or more profiles, and allows you to sort them by engagement, likes, comments, date and hashtag. In this way it is possible to peek at the "content marketing" strategies of other companies and get inspiration for your own. . If you want to know more contact me or request a demo .
The growth in Italy combined with the imminent arrival of advertising are sufficient reasons to force companies to start seriously evaluating Instagram in their communication strategy. Obviously it cannot ignore a measurement activity , aimed at understanding the progress made and the moves of competitors. Thus, at Blogmeter, we have developed "Instagram Analytics", a new module of " Social Analytics ", our performance analysis suite on Facebook and Twitter. Below is an overview of the tool which shows data updated in real time in order to promptly understand the effectiveness of the contents. Overview is the section that summarizes the most relevant information on a single profile. The trend area shows various graphs comparing various metrics: follower/engagement ratio, post/engagement, post/like, post/comments, post/follower. The other areas highlight the hashtags that produced the greatest engagement, the most active commentators, the most appreciated contents and those that worked the least.
