Post by account_disabled on Nov 26, 2023 9:00:26 GMT
Whoever pays (especially in the case of tax breaks or in the case of health insurance) must take into account the annual budget available to him. The patient cares about his health and wants to solve his problems as quickly as possible. In this case two other scenarios open up. There is the extremely informed patient who carries out online research and who wants to get the best through making the most informed choices possible, and the average patient who trusts the advice of his doctor. Those looking for alternative therapies usually have to shoulder the entire financial burden of the choice, in this case the end customer plays all the roles mentioned above at the same time.
In most European countries, patients have little decision-making influence on the therapy they are prescribed, so pharmaceutical and parapharmaceutical companies should focus more on targeted communication with doctors and treat brand awareness on the end user differently. Taking these trends into account as well as the reason why a patient must follow a certain therapy is of fundamental Web Development Services importance when launching a marketing strategy (including digital) aimed at reaching them. Purchasing a food supplement does not have the same weight as purchasing a drug against Alzheimer's and the same goes for the communication strategy followed. Download-infographic-pharmaceutical-marketing-online.
The purchasing journey is becoming increasingly complex Draw a map of the role played in the purchasing path by each communication channel (touchpoint) at your disposal. The purchasing behavior of pharmaceutical and parapharmaceutical customers is constantly evolving, especially when they can make the purchase without a medical consultation. Each customer tends to get information through the channel they prefer, whether it be online searches, emails, online sector newspapers, communities or forums. The paradox is created precisely when companies in the sector do not exploit these channels and therefore miss unique opportunities to get in touch with their potential customers.
