Post by account_disabled on Dec 4, 2023 3:30:34 GMT
It is undeniable that the disappearance of third-party cookies will greatly affect – if not completely change – the way French companies carry out their digital marketing activities. However, all agree that the best approach to follow, to ensure the future of marketing, is one that respects privacy and data confidentiality. Nearly nine in ten respondents (87%) share the privacy concerns associated with third-party cookies.
More than four-fifths of French companies (83%) say they plan to use more privacy-friendly technologies over the next five years, by 2027. This finding is not surprising if we take into account the fact that, for Buy Bulk SMS Service seven out of ten respondents (72%), respecting online privacy constitutes a commercial advantage . To face these changes, 88% of French companies plan to rethink their data use strategy, starting with greater use of first -party data, which is collected directly by businesses.
This solution seems to be the best possible for the majority of French companies (75%), to maintain data confidentiality over the next five years. When it comes to advertising, contextual targeting , a very privacy-friendly approach, is the technology that receives the most preference (69%). “French companies are already anticipating the end of third-party cookies, where certain markets are struggling to get rid of them.
This is a very positive dynamic, which sees marketers preparing for the inevitable changes. The upcoming deadline regarding third-party cookies will be an opportunity for them to adapt their marketing stack by focusing on European alternatives that are more respectful of the privacy of their users.
More than four-fifths of French companies (83%) say they plan to use more privacy-friendly technologies over the next five years, by 2027. This finding is not surprising if we take into account the fact that, for Buy Bulk SMS Service seven out of ten respondents (72%), respecting online privacy constitutes a commercial advantage . To face these changes, 88% of French companies plan to rethink their data use strategy, starting with greater use of first -party data, which is collected directly by businesses.
This solution seems to be the best possible for the majority of French companies (75%), to maintain data confidentiality over the next five years. When it comes to advertising, contextual targeting , a very privacy-friendly approach, is the technology that receives the most preference (69%). “French companies are already anticipating the end of third-party cookies, where certain markets are struggling to get rid of them.
This is a very positive dynamic, which sees marketers preparing for the inevitable changes. The upcoming deadline regarding third-party cookies will be an opportunity for them to adapt their marketing stack by focusing on European alternatives that are more respectful of the privacy of their users.
